Our Brand New Website is Live!

Our Brand New Website is Live!

Hi!

Last weekend we exhibited at the hugely popular Myddleton Road Market. Thankfully the weather held out for us and as it was also Fathers Day people were out in their hundreds looking for crafty finds, sampling the tasty street food, socialising and watching the live entertainment.

It was wonderful meeting and talking to people, and they were very complimentary about my products and services which was very flattering. I didn’t make lots of sales but sometimes it’s the feedback that is invaluable and there is a possibility of the market going monthly so it might be in my best interests to consider being more of a permanent fixture in order to grow my client base.

My new banner looked great too, in particular because it showcased my brand new website which went live just the day before!

Here are some picture from the event:

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And here is our official website: www.thesecretscentsociete.co.uk

To celebrate the opening of our new store we are running a promotion. Just use the code NEWSCENTS and get 10% off any product on our website. It’s only valid until Thursday 30th June so hurry!

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Myddleton Road Summer Festival

Myddleton Road Summer Festival

In less then 2 weeks time The Secret Scent Societe’ will be showcasing our gorgeous  fragrant wares to the residents of North London at the Myddleton Road Summer Festival.

Myddleton Road Market is a fabulous local market, that recently won The Great British Market Award for Best Small Community Market.

Featuring a hand selected group of local business owners and designer/makers (I don’t actually live locally but my sister in law actually lives on Myddleton Road itself!), and including Arts and Crafts, Jewellery, Accessories, Clothes, Beauty and Food sellers, the market will also have live Music, Face Painting and even a Fun Fair for Children.

Following our successful event at the Charles Worthington salon a few weeks ago we are on form to spread a little perfumed joy to all of the people of Myddleton Road and beyond and we are looking forward to maybe meeting some of you there!

You can find the details of the festival below (spread the word!)

 

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Also, our website will be going live very soon.

“One of a Kind” at Charles Worthington

“One of a Kind” at Charles Worthington

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I was recently contacted by the marketing manager of the Charles Worthington Hair Salons in London. She had seen my products online and thought that The Secret Scent Societe’ would be a good fit for the intimate client event they were organise at their flagship store in Fitzrovia.

Charles Worthington himself was going to be opening the evening and along with myself they had also invited a personal shopper from Reiss and the celebrity make-up artist Ariane Poole who would be doing a live makeup demonstration on the night.

Charles personally going to be introducing me and I was going to be given an area where I could set up my products to sell. It wasn’t a huge area but ~I figured that as it was such an intimate event for their most loyal customers I wouldn’t need to bring that much stock with me anyway plus I had a beautiful stone mantelpiece that I could use to display my reed diffusers.

They were giving out goody bags to all of the guests so I was asked if I could contribute towards it, so I made up some Coconut & Soy wax travel Candle samples for them to include. She knew about my feature in VOGUE which she was eager for me to highlight so I designed and made some displays featuring my article. I took along with me 4 kinds of Wood Wick Candles, my Massage Candles, 3 of my Luxury Candles, Hair Perfume, Eau de Parfum and Reed Diffusers.

The evening was a very relaxed and well organised affair, with demonstrations by both Ariane, a senior hair stylist showing the newest GHD’s, and a personal shopper from Reiss, with lots of canapés and champagne! It was a fun, interesting and successful evening. People were very complimentary about my products and brand, and I made some sales (2 of which were candles that are going to be used in the lady’s summer wedding!).

I also took the opportunity to promote my new Bespoke Candle Service also, which is a service I’m now offering that includes a completely bespoke scent, and customised options (such as container type and colour choices) for candles.  That seemed to really go down very well as I had a lot of people enquiring about this service.

Afterwards, I was presented with some goody bags of my own which I was chuffed to bits with: One was a bag filled with full sized Charles Worthington products, and the other one was from Reiss: A gorgeous gold and leather wrist band.

Even though I was technically there to work, I found the whole experience very enjoyable and not at all like work. I loved talking to people to hear what they liked or didn’t like. Which were their favourite products and what they would like to see in the future. I found the whole experience really invaluable.  Plus the staff at Charles Worthington seemed to really like the products too.

I got talking to this lovely older lady, who had been going to Charles Worthington for 12 years (she did infact have very lovely hair), and after hearing that one of her favourite hair stylists wanted to get a bespoke candle made for his wedding in September, she generously offered to buy it for him as a wedding gift. Very sweet!

Here are some Pictures from the event:

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See you next year!

See you next year!

 

This will be the last time you hear from me this year as in two days time I will be flying off to sunny Thailand for 2 weeks!

It’s been a great year for me, and even better for my brand The Secret Scent Societe’ which has grown from strength to strength. I’ve become a lot more relaxed in my approach to business which I feel has helped me become a better business women. I’ve also taken more risks this year with regards to sending off my products to bloggers to have them reviewed (which I wasn’t all that keen on doing previously) and finally getting a professional photographer to photograph my products.

I’ve also introduced some new products this year which have had a really good response from my customers: Wood Wick Candles, Bespoke Reed Diffusers, Hair Perfume and my very first Eau de Parfum “First Love”.

Next year I hope to create more Perfumes, perhaps a Massage Candle, Bath Bombs, and lots more! Tis all very exciting.

I wish you all the very best of festive holidays, with lots of good food, laughter and quality time spent with the ones you love. I will be thinking of you whilst I’m luxuriating myself on Lamai Beach with a glass of French 75.

So, until 2016:

Bon Voyage!

 

Just in time for Christmas!

Just in time for Christmas!

 

Finally! we have released our long awaited candle range: Wood Wick Soy Candles.

Handmade in our London Studio using sustainable soy wax, a choice of 4 of our most spellbinding fragrance blends and a natural wood wick, these beautiful candles are the next best thing when it comes to home fragrance.

The wood wicks used in our candles give off a subtle smoky aroma and have the authentic sound of a crackling wood log fire. They make an especially beautiful winter addition to the home and are absolutely perfect for Christmas!

Available on our website now: http://www.notonthehighstreet.com/thesecretscentsociete

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Newness Update

Newness Update

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Unfortunately it’s looking I’m not going to get my Pantone coloured kilner jars afterall. I contacted my supplier and they said that they are unable to match Pantone colours exactly and customers have been dissatisfied so they no longer offer this service. It’s a real bummer as I was hoping to utilise this service (which is slightly more expensive) to change my whole range but I’m just going to have to stick to there standard colours for now. I have gone for a fuschia pink instead for the body scrub souffle’ as it goes with the pink salts and fresh red rose that I include.

I did however get my Wood Wicks on Saturday and have already started experimenting with them. I’ve decided to use the fragrances that we have in our white scented candles for now so I can gage the popularity of this product before creating new scents for it. I am excited about it though, I think they are pretty amazing.

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I still haven’t heard back from Love Lula about the samples I sent them but I have heard that they have a pretty stringent testing procedure plus they are probably really busy testing all of the other natural  brands who want to sell on there website also.

The new candle colours haven’t arrived yet but I’m excited to try them out. I’m more convinced now that they will be appreciated more then the brighter coloured candles as they will go with more people’s home décor.

Newness

Newness

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This week has been really busy here in The Secret Scent Societe’ lab!

I made contact with Love Lula on Monday, who are an award winning UK online boutique who exclusively sell natural and organic beauty and skincare brands. They have the biggest selection of natural and organic products online in the UK not to mention some truly amazing, innovative brands. I introduced myself and The Secret Scent Societe’ to them and they said they were interested and asked me to send them some samples of my products so I’m just waiting to hear back from them now. Fingers crossed they like them!

My cousin, who is a jewellery designer, contacted me about doing a collaborative presentation of both of our products at 2 offices she is booked to go and see in a couple of weeks to sell her products. Unfortunately I couldn’t get the time off work to attend with her but she’s offered to not only take my products with her and display them alongside her own but also to sell them for me (and she doesn’t even want a cut!). She’s being so generous with her time and efforts! The only problem is that I’m out of stock on most things! So I’ve had to make a rush order so that I can have a few products to give to her by next weekend (aaah!).

Photography

As you know I’ve had a number of issues when trying to take photographs of my products and despite buying professional equipment, watching videos online and reading books on the topic I’m still unsatisfied with my product photography. I was previously against the idea of paying a professional to take the photographs because I didn’t feel it was worth it when I could do it  myself (not!), but after talking to my cousin she encouraged me to do so. She has amazing photography and said that she pays a photographer to take pictures of her jewellery every 6 months, so she gets him to take pictures of any new products then. Realising that I was holding myself back from doing many things like approaching online retailers, magazines and blogs about promoting or selling my products because of my lack of suitable photography, I’ve finally made a decision to get a professional in! It’s right when they say that you should delegate the jobs you’re no good at and concentrate on the jobs you are good!  I contacted a photographer on Gumtree and he said he could do it no problem. I didn’t want to spend the money initially but not spending the money wasn’t progressing my business so I’ve just decided to stop procrastinating. And now I feel much better now that I’ve made that decision. It really takes a weight off my shoulders and I know that it will be money well spent in the longrun.

Kilner Jars

Lately I’ve been thinking a lot about my brand image because besides the fact that people always tell me how great it is there are a few products that won’t shift online no matter what and I think I’ve finally worked out what it is (aside from the price that is!). When I sell products in person people seem to really love them but online I think that perhaps their vibrant colours can be a little off-putting/bright. I’m referring to 3AM (Gold) and Black Frost (Purple). The irony is that these candles both have the most unusual, complex and alluring scents of all the candles I make which people seem to really take to when they smell them in person but of course selling scents online is another matter entirely! So I have decided to trial some other candle colours by a candle colour specialist company called Bekro. They have some really pretty neutral colours which I like: beige, grey, dusky pinks, lilac, cream etc and I not only personally prefer these kinds of colours but I think these colours are more suited to my brand and I think that more people will like them. Of course, I still make white candles but they can be very boring – it’s good to give people some alternative options. I have also decided to change the packaging of the body scrub souffle’ kilner jars (which are currently the same colour as the body soufflé’s: smoke grey). I’m going instead for this Rose Pink Pantone colour:

 

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The company I buy my candle holders and cosmetics containers from are able to do customised colours so long as it’s a Pantone colour so let’s see what they come up with!

Wood Wick Candles

Remember awhile ago I told you about my intention to make wood wick candles? – well they are finally on there way! I hope to have them ready for my cousin to take to her events in a couple of weeks but I still need to think about fragrances as I’m not sure yet whether I’m going to do the wood wicks with fragrance oils or essential oils (which will be much more expensive). I’m going to wait until the ingredients arrive and decide then I think. I believe that they will sell really well because I don’t know anyone else who are doing these types of candles and they have such a satisfying sound and smoky aroma. Just Gawjus!