Letter to the Editor

Letter to the Editor

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We’ve come to a bit of a lull here in The Secret Scent Societe’ lab but rather then sit about stewing over the whats the whys and the wheres I’ve decided to take matters into my own hands and try getting my products into some magazines. I don’t know what stopped me from doing this before, fear perhaps, but I’ve decided that fear isn’t going to get my brand where I want it to be. I realise now that without setting any realistic tasks and goals I would continue to feel de-motivated and ask myself what the point was. Understanding that this is normal, and that I’m far from being the only one is the first step to deciding how to remedy the problem. So I took some advice that my cousin gave me last week about contacting the magazines and websites that I want my products to be featured in and have contacted the editor of my favourite magazine of all Stylist. There page The Style List always has an eyecatching variety of products both from well known brands and small independent ones. It’s infact the one place where I know that my products would do well to be seen in, as in actually result in sales, which unfortunately not what happened after my ad in VOGUE (sad but true). In reality all marketing and promotion is a gamble, and sometimes it pays off, sometimes it doesn’t. But I do believe that being seen in Stylist is a positive and progressive step towards being where I want to be: An established brand that people can’t help but to be loyal to. I appreciate that they must get tons of people contacting them about being in there magazine so I have sent an email offering a free sample of my products. I mean, who doesn’t want a freebie?
I think that since I’m on a roll there’s no point in stopping there.

Over the next few weeks I’m going to contact a few other publications about being featured. Aferall they can only say no huh?

Has fear ever held you back from doing things you want to do? And if so, what did you do about it in the end?

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We’re Live!

We’re Live!

I’m very happy to announce that The Secret Scent Societe’ has just joined the growing list of independent creative businesses as a Partner on notonthehighstreet! You will now be able to buy our wonderful fragrance and skincare products on there website which will include some exclusives that will only be available to buy there! Notonthehighstreet is a retail giant specialising in and promoting small handmade businesses around the UK. They have some of the best and most original products on there site and handpick there sellers so that they maintain a consistently high standard. I hope to continue to grow my business and introduce some new and exciting products to my range.

You can find me at notonthehighstreet here: http://www.notonthehighstreet.com/thesecretscentsociete

Support UK Handmade and share with all of your friends! πŸ™‚

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Pomp & Circumstance the show stealer!

Pomp & Circumstance the show stealer!

Hi!

I hope you had a great Bank Holiday weekend. The weather certainly could have been better!
I’m desperate for some sun and am counting down the days until I go to Las Vegas. Just under a week to go now!

Last week I had my showcase at Publicis in Central London. They invited me down to use there space to sell and promote my products to there staff. I was only there over the lunchtime period so considering I was only there for a mere 2 hours it went very well! I had alot of very good feedback, the men in particular seemed impressed with my products – it’s usually very hard to impress men with fragrant products but they asked alot of questions and complimented my packaging so I was quite flattered. Pomp & Circumstance, my Limited Edition Bulgarian Rose & Jasmine Soy Candle stole the show. It has such a depth and character to it, and it is almost impossible to pick out the individual notes as it has such complexity. Pomp & Circumstance is a very luxurious fragrance. It’s a shame I can’t upgrade this candle to part of my standard range, but my supplier of Bulgarian Rose doesn’t always have it so it has to remain Limited Edition for now. Nonetheless, Cloud Nine remained a firm favourite, I love playing the game with my clients of “guess the fragrance”, and there was one guy in particular who was brilliant at it! He could recognise some of the components, which is quite hard to do as I usually have quite a few notes and accords in my fragrances. Creme’ De La Creme’, Ambrosial Peach and Indian Mistress of the Night still seem to be a winner with both sexes. I was told that The Caspian Sea was very true to the brief: A subtle, fresh, light, aquatic scent. Lavender, With Love, I knew would be a favourite as it’s a white candle and women love Lavender!
Anniversary, the candle and the reed diffuser was hands down the most sought after fragrance of all. I anticipated that it might be so that was handy.

Publicis do regular marketing events like this at there offices for small creative businesses like mine, so hopefully I’ll get invited back in the future. I am planning to introduce a few new products to my range like body cream’s and souffle’s, salt and sugar scrubs, perfumes, bath oils and I may have an attempt at making Cold Process Soap. It’s a little more technical then M&P soap which I already make, and it takes longer to cure. I’m not so certain I have the patience to wait but we’ll see! πŸ™‚

Pictures from the event:

Publicis Showcase 2

Publicis Showcase 3