The best fragrance’s for each room in your home

The best fragrance’s for each room in your home

Nowadays when we walk into a fancy department store like The White Company, Abercrombie & Fitch or Hollister to name just a few we immediately get hit with a waft of perfume. And this is no coincidence. Big brands have started employing Scent Marketers as they have realised that in order to make more sales they need to engage people’s most emotional senses: Their sense of smell.

75% of our emotions is linked to smell which is directly linked to pleasure, happiness and general well-being so having a brand fragrance has shown to dramatically increase sales because it enhances their sense of connection with the brand and their values – no wonder they are making it their business to get into the scent business.

When we are at home, this feeling of contentment and well-being is all the more important because we want our homes to smell good, be inviting and personal to us all at the same time.

Here are some suggestions on fragrances to introduce into your home environment to stimulate the senses and connect your environment with the way you’d like it to feel.

Living Room

This is typically the room we relax in, so it’s the room we’d like to be calm and comfortable in. Woody/Spicy fragrances like Sandalwood and Frankincense are good in this environment.

Our Candle F & M has woody hints of Sandalwood and refreshing Citrus along with spicy, anchoring notes of Frankincense & Myrrh. The perfect scent for an environment of relaxation.

sandalwood_0

Kitchen

We spent a lot of time in the kitchen, and now that more and more people are getting open planned kitchen/dining spaces so that they can entertain their friends it’s even more important that you get the smell of your kitchen right because nobody wants a kitchen that smells bad. The best scents to create a feeling of freshness and mask any unpleasant food odours are citrus or herbal fragrances like Lavender or Bergamot.

Our Candle fragrance Lavender, With Love has the best of both worlds, a fresh, slightly fruity floral note and a refreshing herbaceous scent of Lavender.

Lavender-bunch

Bathroom

Bathrooms are where we get clean so we want them to smell clean. This is best achieved by having a brightening Citrus fragrance, such as Lemon or Grapefruit.

Our Citrus Aromatherapy Candle Grapefruit & Lime looks great in the bathroom and will fill the air with a fresh and uplifting Citrus notes.

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Bedroom

Your bedroom is your sanctuary. It is your most personal space and therefore is the area in which your personality should really shine. It is also the most sensual space in the home so natural aphrodisiac scents like Rose and Jasmine should feature boldly. Or if you really want to seduce someone then a oriental fragrance will do that nicely.

Our Aromatherapy Candle Rose-Geranium & Jasmine is a great place to start but if you prefer a fragrance with more dark, sexy, mysterious notes then our luxurious Candle fragrance Indian Mistress of the Night, with spicy notes of Ginger and floral notes of Tuberose really set the mood.

Or, if you’re looking for a more Bespoke Fragrance to compliment your rooms and yourself, then why don’t you try our Bespoke Candle Service where you can get a signature scent created especially for yourself or give it as a extra special gift.

So, get yourself and your home smelling the way you want!

 

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“One of a Kind” at Charles Worthington

“One of a Kind” at Charles Worthington

CW-logo-1

I was recently contacted by the marketing manager of the Charles Worthington Hair Salons in London. She had seen my products online and thought that The Secret Scent Societe’ would be a good fit for the intimate client event they were organise at their flagship store in Fitzrovia.

Charles Worthington himself was going to be opening the evening and along with myself they had also invited a personal shopper from Reiss and the celebrity make-up artist Ariane Poole who would be doing a live makeup demonstration on the night.

Charles personally going to be introducing me and I was going to be given an area where I could set up my products to sell. It wasn’t a huge area but ~I figured that as it was such an intimate event for their most loyal customers I wouldn’t need to bring that much stock with me anyway plus I had a beautiful stone mantelpiece that I could use to display my reed diffusers.

They were giving out goody bags to all of the guests so I was asked if I could contribute towards it, so I made up some Coconut & Soy wax travel Candle samples for them to include. She knew about my feature in VOGUE which she was eager for me to highlight so I designed and made some displays featuring my article. I took along with me 4 kinds of Wood Wick Candles, my Massage Candles, 3 of my Luxury Candles, Hair Perfume, Eau de Parfum and Reed Diffusers.

The evening was a very relaxed and well organised affair, with demonstrations by both Ariane, a senior hair stylist showing the newest GHD’s, and a personal shopper from Reiss, with lots of canapés and champagne! It was a fun, interesting and successful evening. People were very complimentary about my products and brand, and I made some sales (2 of which were candles that are going to be used in the lady’s summer wedding!).

I also took the opportunity to promote my new Bespoke Candle Service also, which is a service I’m now offering that includes a completely bespoke scent, and customised options (such as container type and colour choices) for candles.  That seemed to really go down very well as I had a lot of people enquiring about this service.

Afterwards, I was presented with some goody bags of my own which I was chuffed to bits with: One was a bag filled with full sized Charles Worthington products, and the other one was from Reiss: A gorgeous gold and leather wrist band.

Even though I was technically there to work, I found the whole experience very enjoyable and not at all like work. I loved talking to people to hear what they liked or didn’t like. Which were their favourite products and what they would like to see in the future. I found the whole experience really invaluable.  Plus the staff at Charles Worthington seemed to really like the products too.

I got talking to this lovely older lady, who had been going to Charles Worthington for 12 years (she did infact have very lovely hair), and after hearing that one of her favourite hair stylists wanted to get a bespoke candle made for his wedding in September, she generously offered to buy it for him as a wedding gift. Very sweet!

Here are some Pictures from the event:

IMG_0918 IMG_0912 IMG_0913 IMG_0919 IMG_0911

 

 

 

 

Black “Fragrance” Friday

Black “Fragrance” Friday

Fragrance Friday

Following the great success of last years Black “Fragrance” Friday Sale we are going to be repeating it again this year on Friday 27th November. In true Black Friday tradition we are going to be giving 20% or more off on selected products so if you’ve had your eye on something particular and want to take advantage of this excellent discount then log onto: http://www.notonthehighstreet.com/thesecretscentsociete this Friday.

I can confirm that our extremely popular Orange Blossom Hair Perfume that has been absolutely flying off the shelf lately will be included in the sale!

Happy Shopping! 🙂

New Product Photography

New Product Photography

A few weeks ago I had a photoshoot in Kilburn for my existing and up and coming products.

It was waaay overdue and I’m really glad that I done it though I had only booked a 2 hour slot and I didn’t realise until we were shooting how quickly that time goes!

I do think that it makes sense to do product photoshoots regularly (like every 6 months or so) and time it so that you’re able to incorporate any new products into your shoot also.

I will be releasing 3 new products just in time for Christmas! (Wood Wick Candles, Hair Perfume and Eau De Parfum)

Here are the fruits of my labour (or his, depending on which way you want to look at it!):

1.Reed Diffuser Transparent2.Lavender, With Love Candle

3.Body Scrub Souffle' Lemongrass & Mandarin4.First Love Perfume

 

  1. Anniversary Reed Diffuser
  2. Lavender, With Love Luxury Soy Candle
  3. Lemongrass & Mandarin Himalayan Pink Salt Body Scrub Souffle’
  4. First Love Eau De Parfum

Would love to know your thoughts on the new photography and products!

As always, The Secret Scent Societe’ Bath, Bodycare and Fragrant Homewares are available to buy on NOTHS: http://www.notonthehighstreet.com/thesecretscentsociete

 

We’ve been featured on Luxury Travel Diary!

We’ve been featured on Luxury Travel Diary!

Luxury Travel

We’re really chuffed here at The Secret Scent Societe’ to have received a glowing review about our products on A Travel Diary, written by blogger and luxury lover Yasmin. A Travel Diary is an exciting luxury travel and beauty blog based in Sandbanks, UK, and they review destinations, hotels and luxury items aswell as hold regular holiday auctions on their website.

You can see the review about our reed diffusers RoseGold and Vintage Gardenia and our candle Indian Mistress of the Night here:

http://www.luxurytraveldiary.com/2015/08/the-secret-scent-societe-luxury-fragrance/

In other news: It looks like i’ll finally be surrendering to the very obvious fact that I am no photographer and getting some professional product photography done in the next couple of weeks. I can’t wait!

Newness

Newness

rose bekroblue bekroViolet bekro

 

This week has been really busy here in The Secret Scent Societe’ lab!

I made contact with Love Lula on Monday, who are an award winning UK online boutique who exclusively sell natural and organic beauty and skincare brands. They have the biggest selection of natural and organic products online in the UK not to mention some truly amazing, innovative brands. I introduced myself and The Secret Scent Societe’ to them and they said they were interested and asked me to send them some samples of my products so I’m just waiting to hear back from them now. Fingers crossed they like them!

My cousin, who is a jewellery designer, contacted me about doing a collaborative presentation of both of our products at 2 offices she is booked to go and see in a couple of weeks to sell her products. Unfortunately I couldn’t get the time off work to attend with her but she’s offered to not only take my products with her and display them alongside her own but also to sell them for me (and she doesn’t even want a cut!). She’s being so generous with her time and efforts! The only problem is that I’m out of stock on most things! So I’ve had to make a rush order so that I can have a few products to give to her by next weekend (aaah!).

Photography

As you know I’ve had a number of issues when trying to take photographs of my products and despite buying professional equipment, watching videos online and reading books on the topic I’m still unsatisfied with my product photography. I was previously against the idea of paying a professional to take the photographs because I didn’t feel it was worth it when I could do it  myself (not!), but after talking to my cousin she encouraged me to do so. She has amazing photography and said that she pays a photographer to take pictures of her jewellery every 6 months, so she gets him to take pictures of any new products then. Realising that I was holding myself back from doing many things like approaching online retailers, magazines and blogs about promoting or selling my products because of my lack of suitable photography, I’ve finally made a decision to get a professional in! It’s right when they say that you should delegate the jobs you’re no good at and concentrate on the jobs you are good!  I contacted a photographer on Gumtree and he said he could do it no problem. I didn’t want to spend the money initially but not spending the money wasn’t progressing my business so I’ve just decided to stop procrastinating. And now I feel much better now that I’ve made that decision. It really takes a weight off my shoulders and I know that it will be money well spent in the longrun.

Kilner Jars

Lately I’ve been thinking a lot about my brand image because besides the fact that people always tell me how great it is there are a few products that won’t shift online no matter what and I think I’ve finally worked out what it is (aside from the price that is!). When I sell products in person people seem to really love them but online I think that perhaps their vibrant colours can be a little off-putting/bright. I’m referring to 3AM (Gold) and Black Frost (Purple). The irony is that these candles both have the most unusual, complex and alluring scents of all the candles I make which people seem to really take to when they smell them in person but of course selling scents online is another matter entirely! So I have decided to trial some other candle colours by a candle colour specialist company called Bekro. They have some really pretty neutral colours which I like: beige, grey, dusky pinks, lilac, cream etc and I not only personally prefer these kinds of colours but I think these colours are more suited to my brand and I think that more people will like them. Of course, I still make white candles but they can be very boring – it’s good to give people some alternative options. I have also decided to change the packaging of the body scrub souffle’ kilner jars (which are currently the same colour as the body soufflé’s: smoke grey). I’m going instead for this Rose Pink Pantone colour:

 

Pantone 691 U

The company I buy my candle holders and cosmetics containers from are able to do customised colours so long as it’s a Pantone colour so let’s see what they come up with!

Wood Wick Candles

Remember awhile ago I told you about my intention to make wood wick candles? – well they are finally on there way! I hope to have them ready for my cousin to take to her events in a couple of weeks but I still need to think about fragrances as I’m not sure yet whether I’m going to do the wood wicks with fragrance oils or essential oils (which will be much more expensive). I’m going to wait until the ingredients arrive and decide then I think. I believe that they will sell really well because I don’t know anyone else who are doing these types of candles and they have such a satisfying sound and smoky aroma. Just Gawjus!

Our Mission Statement.

Our Mission Statement.

Trying to come up with a statement that describes who you are, what makes your business unique, it’s ethics, beliefs and values isn’t easy. I know the things that are important to me and why I feel that my brand is unique but conveying that into a brief statement, one that not only reads clearly but captivates and inspires the imagination too is quite a challenge.

I’m still working on it, but here’s what I have so far:

Luxury. Scents. Nature

The Secret Scent Societe’ is a luxury beauty brand that fuses a love of nature with a passion for fragrance. We believe strongly in the purity and simplicity of natural ingredients which we use exclusively in our natural skincare products, and we believe in the power and mystery of scent. We celebrate this in our line of luxury handmade fragrance and natural skincare products. Love you completely.

I’ve re-written it a couple of times but for some reason I just keep coming back to this sentence so I’m going to leave it for now. I’ve seen some really excellent mission statements from my competitors so I’m keen to improve mine gradually so that it’s the best that it can be and represents my brand philosophy completely but for now I’m going to stick to this one and then maybe I can come back to it in a few weeks and review it again.

What are your thoughts on it? – Is there anything you’d change or add to it? Do you think I’ve covered everything here? Does it read and convey well?