Trying to come up with a statement that describes who you are, what makes your business unique, it’s ethics, beliefs and values isn’t easy. I know the things that are important to me and why I feel that my brand is unique but conveying that into a brief statement, one that not only reads clearly but captivates and inspires the imagination too is quite a challenge.
I’m still working on it, but here’s what I have so far:
Luxury. Scents. Nature
The Secret Scent Societe’ is a luxury beauty brand that fuses a love of nature with a passion for fragrance. We believe strongly in the purity and simplicity of natural ingredients which we use exclusively in our natural skincare products, and we believe in the power and mystery of scent. We celebrate this in our line of luxury handmade fragrance and natural skincare products. Love you completely.
I’ve re-written it a couple of times but for some reason I just keep coming back to this sentence so I’m going to leave it for now. I’ve seen some really excellent mission statements from my competitors so I’m keen to improve mine gradually so that it’s the best that it can be and represents my brand philosophy completely but for now I’m going to stick to this one and then maybe I can come back to it in a few weeks and review it again.
What are your thoughts on it? – Is there anything you’d change or add to it? Do you think I’ve covered everything here? Does it read and convey well?
Last weekend as promised I made a start on my new product photography. I recently registered as a seller with not on the highstreet, which I’m really excited about, but before I opened my shop I wanted to make a strong first impression with a collection of original, striking, creative imagery of my products. As is advised with product photography they are generally more effective when taken in natural light so to some degree I’ve been at the mercy of the elements, as you know as well as I do that UK weather is nothing if not unpredictable and mostly when your hoping for the sun to shine, it rains instead! Thankfully, on this occasion it didn’t rain but it was very overcast and I didn’t want to spend hours on taking photo’s to be left with pictures that were dark and shadowy so unfortunately I only managed to take a couple.
I have tried to utilise the space and light in the best way that I could, with slight variations in the presentation of the products, but still keeping with the general theme. I found that the photo’s taken in the contrast of the wood and lifestyle shots on the mantle piece were generally the most effective so I tried to take a variety of those. I’m going to try again this weekend, and to maximise my chances of good lighting conditions I might take some photo’s in the back garden with an erected backdrop.
Here is some of my photography. All comments, critiques and suggestions are welcome!
For the last couple of weeks I’ve been working on some new products including a luxurious body scrub (Himalayan Pink Salt Body Scrub Souffle’) and a body cream (Indulgent Body Souffle’) duo which I’ve finally finished and they are now up for sale on Etsy.
The Souffle’s are made with a combination of luxurious natural butters and oils including Shea Butter, Coconut Oil and Vitamin E and have been triple whipped by hand to create the lightest, fluffiest, marshmellow-like textured body cream and salt scrub ever!! I have tried and tested these babies myself and can confirm that they are wonderfully luxurious and fragrant and I know that you will love them!
The beautifully fresh, sweet and uplifting fragrance of Organic Lemongrass and Mandarin Essential Oils and another secret ingredient fill your nose with delightful fragrant nuances that will mesmerise.
The Salt scrub includes Himalayan Pink Salt to exfoliate your skin and get rid of dead skin cells.
When the Body Souffle’ is applied to the skin, due to the beautifully light consistency of the creams they simply melt into the skin upon contact and are non greasy, long lasting and beautifully fragrant leaving your skin soft, supple, radiant and smelling like a dream.
These 100 ml souffle’s retail at £17 each but are for sale on Etsy now as a duo for only £30, saving you £4!
Try them out and experience the magic!