New Product Photography

New Product Photography

A few weeks ago I had a photoshoot in Kilburn for my existing and up and coming products.

It was waaay overdue and I’m really glad that I done it though I had only booked a 2 hour slot and I didn’t realise until we were shooting how quickly that time goes!

I do think that it makes sense to do product photoshoots regularly (like every 6 months or so) and time it so that you’re able to incorporate any new products into your shoot also.

I will be releasing 3 new products just in time for Christmas! (Wood Wick Candles, Hair Perfume and Eau De Parfum)

Here are the fruits of my labour (or his, depending on which way you want to look at it!):

1.Reed Diffuser Transparent2.Lavender, With Love Candle

3.Body Scrub Souffle' Lemongrass & Mandarin4.First Love Perfume

 

  1. Anniversary Reed Diffuser
  2. Lavender, With Love Luxury Soy Candle
  3. Lemongrass & Mandarin Himalayan Pink Salt Body Scrub Souffle’
  4. First Love Eau De Parfum

Would love to know your thoughts on the new photography and products!

As always, The Secret Scent Societe’ Bath, Bodycare and Fragrant Homewares are available to buy on NOTHS: http://www.notonthehighstreet.com/thesecretscentsociete

 

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Our Mission Statement.

Our Mission Statement.

Trying to come up with a statement that describes who you are, what makes your business unique, it’s ethics, beliefs and values isn’t easy. I know the things that are important to me and why I feel that my brand is unique but conveying that into a brief statement, one that not only reads clearly but captivates and inspires the imagination too is quite a challenge.

I’m still working on it, but here’s what I have so far:

Luxury. Scents. Nature

The Secret Scent Societe’ is a luxury beauty brand that fuses a love of nature with a passion for fragrance. We believe strongly in the purity and simplicity of natural ingredients which we use exclusively in our natural skincare products, and we believe in the power and mystery of scent. We celebrate this in our line of luxury handmade fragrance and natural skincare products. Love you completely.

I’ve re-written it a couple of times but for some reason I just keep coming back to this sentence so I’m going to leave it for now. I’ve seen some really excellent mission statements from my competitors so I’m keen to improve mine gradually so that it’s the best that it can be and represents my brand philosophy completely but for now I’m going to stick to this one and then maybe I can come back to it in a few weeks and review it again.

What are your thoughts on it? – Is there anything you’d change or add to it? Do you think I’ve covered everything here? Does it read and convey well?

Rules of a Lady

Rules of a Lady

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This week we’ve been featured on a wonderful blog called Rules of a Lady, cool name huh?!

Rules of a Lady is a young, fashion forward lifestyle blog created by Italian blogger Silvia Cavagnini. She is big into fashion, lifestyle, interior design and infact anything beautiful and unusual and she contacted me recently about doing a collaboration with her. She looks for products that she really likes on websites such as Etsy (where she found me), and then she contacts companies about doing a feature on them. I just happened to be one of the lucky ones. She was particularly taken with my Coconut & Musk Soy candle and my RoseGold Reed Diffuser. A few weeks ago I sent her my very favourite soy candle Apple Blossom and Pear and my Luxury Grapefruit Bath Salts to review and she took a picture of it and left a review here:

Instagram: http://instagram.com/p/uYFreLNofU/

 Facebook: https://www.facebook.com/107036372716440/photos/a.107188006034610.20658.107036372716440/726943794059025/?type=1&theater

You can follow me here at Instagram: http://instagram.com/the_secret_scent_societe

 

 

Letter to the Editor

Letter to the Editor

pen
We’ve come to a bit of a lull here in The Secret Scent Societe’ lab but rather then sit about stewing over the whats the whys and the wheres I’ve decided to take matters into my own hands and try getting my products into some magazines. I don’t know what stopped me from doing this before, fear perhaps, but I’ve decided that fear isn’t going to get my brand where I want it to be. I realise now that without setting any realistic tasks and goals I would continue to feel de-motivated and ask myself what the point was. Understanding that this is normal, and that I’m far from being the only one is the first step to deciding how to remedy the problem. So I took some advice that my cousin gave me last week about contacting the magazines and websites that I want my products to be featured in and have contacted the editor of my favourite magazine of all Stylist. There page The Style List always has an eyecatching variety of products both from well known brands and small independent ones. It’s infact the one place where I know that my products would do well to be seen in, as in actually result in sales, which unfortunately not what happened after my ad in VOGUE (sad but true). In reality all marketing and promotion is a gamble, and sometimes it pays off, sometimes it doesn’t. But I do believe that being seen in Stylist is a positive and progressive step towards being where I want to be: An established brand that people can’t help but to be loyal to. I appreciate that they must get tons of people contacting them about being in there magazine so I have sent an email offering a free sample of my products. I mean, who doesn’t want a freebie?
I think that since I’m on a roll there’s no point in stopping there.

Over the next few weeks I’m going to contact a few other publications about being featured. Aferall they can only say no huh?

Has fear ever held you back from doing things you want to do? And if so, what did you do about it in the end?

The Secret Scent Societe’ Annual Summer Sale!

The Secret Scent Societe’ Annual Summer Sale!

The Secret Scent Societe’ is having our annual Summer Sale in June where you will be able to get your hands on some much coveted fragrant possessions. We are giving up to a whopping 25% off in the sale so do not miss out! Everything from our scented candles, to our wonderful bath salts, body soufflé’s AND reed diffusers is going to be up for grabs for a heavily discounted price. So if you have any Aunty’s, Sisters, Mothers, Daughters, Friends or Neighbours that you need to gift this year then this is your chance!

And to top this off all products over £30 get FREE DELIVERY. Yes that’s right: FREE!

The Sale will go live on Monday 16th June so put the date in your diaries and get ready to rejoice!

The sale is exclusively on that fabulous website they call Notonthehighstreet.

http://www.notonthehighstreet.com/thesecretscentsociete

Summer Sale

Treasury Feature 11/11/13

Treasury Feature 11/11/13

Hi All!

I hope that whatever you did this weekend, it was a memorable one.
I had a nice relaxing weekend at home with my boyfriend. We watched loads of episodes of Breaking Bad (love it!) and my sister stayed over on Friday night and brought her freshly baked banana and walnut loaf with her. Mmmmm!

I spent at least 4 hours on Sunday morning working on product photography but in the end I wasn’t happy with any of the images as they all had a blue tint to them (probably something to do with the camera settings), alas I will have to do them all again – what fun! (not).

I am in 4 Treasurys this week! The first one is entitled “I’m not always a pink kind of girl” – which I can vouch for as I’m not a particularly pinky girl either, however I do like blood red, ox red, burgundy (all very similar I know, hehe) and blush pink and they all feature in this lovely treasury. My blush pink candle “Anniversary” is featured here.

Watercolour burgundy

burgundy lingerie

burgundy photography

“Anniversary” Coconut & Fig Luxury Soy Candle

Anniversary 7

This treasury is entitled “Arctic” and is a light/baby blue/ice inspired treasury with a collection of some very beautiful handmade things. See it for yourself!
My blue and white layered soy candle “Ambrosial Peach” is featured here.

light blue bird

light blue triangles

light blue tutu

“Ambrosial Peach” Soy Candle

Ambrosial Peach 16

This treasury collection is entitled “Winter’s Coming” and features my gold candle 3 AM.

winter fleece

winter acne cream

winter tea

“3 AM” Ylang Ylang & Nag Champa Soy Candle

3 AM 5 notonthe

And lastly, I have been featured in this treasury entitled “Fresh Christmas”. A delicate, elegant collection of beautiful handmade items, featuring my mint green candle “Bois”

christmas ring

christmas bear

christmas sachets

“Bois” Cedarwood & Sandalwood Soy Candle

Bois 2 notonthe

To see the full treasury for “I’m not always a pink kind of girl”

https://www.etsy.com/treasury/OTQ0NTk5NXwyNzI1MjI0MDU0/im-not-always-a-pink-kind-of-girl

To see the full treasury for “Arctic”

https://www.etsy.com/treasury/MzgyOTM3MjB8MjcyMjY3NjMwNQ/arctic

To see the full treasury for “Winter’s Coming”

https://www.etsy.com/treasury/MjI2NjQzNDV8MjcyMjY4NTE5NQ/winters-coming

To see the full treasury for “Fresh Christmas”

https://www.etsy.com/treasury/MjI1NzIxMTB8MjcyNTI0NTM4Ng/fresh-christmas

Photo Light Boxes

Photo Light Boxes

I have only just discovered this light box malarkey and I must say it has got me very curious indeed. For months now I have been putting off taking more photographs of my products as despite me spending hours upon hours taking photographs they just never seemed to come out the way that I want them too. After getting increasingly frustrated with poor online sales I realised that this was directly related to the way that my pictures looked (afterall, when selling products online the number 1 thing that makes people buy the product is simple, professional and eyecatching photography).

I contacted some professional product photographers on Gumtree about taking some photo’s of my handmade candles and skincare etc but I found that they were far too pricey and I realised that it made much more sense (considering I’ll need to photograph my products quite regularly), and it was more cost effective if I just learnt some tricks of the trade and done it myself.

I researched the most affective ways of doing this and came across a photo light box, which is a nylon tent like construction that allows you to take high quality photographs with a consistently diffused light. Obviously there are different variations and they can get pretty costly but overall they are quite reasonably priced. Alternatively, with a few bits of materials you can make it yourself at home.
After watching some videos’s showing how to do this I decided against it as sourcing the materials didn’t seem to be that straightforward.
So I looked for a lightbox and found this: light-tent

It needs to be used with daylight balanced fluorescent lighting to give the picture clarity, without having a horrible yellow tint to the picture that is sometimes apparent when you use normal lightbulbs. The bulbs apart from there ability to make your photo’s look amazing, are actually quite eco friendly, as they use much less energy then standard lightbulbs and thus last much longer. Desklamps using these lights just need to be placed on either side of the tent to give a bright and fluid light over the object you are trying to photograph.

I have ordered mine, so I guess you’ll have to stay tuned to find out how it all worked out!

Until then!