Nowadays when we walk into a fancy department store like The White Company, Abercrombie & Fitch or Hollister to name just a few we immediately get hit with a waft of perfume. And this is no coincidence. Big brands have started employing Scent Marketers as they have realised that in order to make more sales they need to engage people’s most emotional senses: Their sense of smell.
75% of our emotions is linked to smell which is directly linked to pleasure, happiness and general well-being so having a brand fragrance has shown to dramatically increase sales because it enhances their sense of connection with the brand and their values – no wonder they are making it their business to get into the scent business.
When we are at home, this feeling of contentment and well-being is all the more important because we want our homes to smell good, be inviting and personal to us all at the same time.
Here are some suggestions on fragrances to introduce into your home environment to stimulate the senses and connect your environment with the way you’d like it to feel.
This is typically the room we relax in, so it’s the room we’d like to be calm and comfortable in. Woody/Spicy fragrances like Sandalwood and Frankincense are good in this environment.
Our Candle F & M has woody hints of Sandalwood and refreshing Citrus along with spicy, anchoring notes of Frankincense & Myrrh. The perfect scent for an environment of relaxation.
We spent a lot of time in the kitchen, and now that more and more people are getting open planned kitchen/dining spaces so that they can entertain their friends it’s even more important that you get the smell of your kitchen right because nobody wants a kitchen that smells bad. The best scents to create a feeling of freshness and mask any unpleasant food odours are citrus or herbal fragrances like Lavender or Bergamot.
Our Candle fragrance Lavender, With Love has the best of both worlds, a fresh, slightly fruity floral note and a refreshing herbaceous scent of Lavender.
Bathrooms are where we get clean so we want them to smell clean. This is best achieved by having a brightening Citrus fragrance, such as Lemon or Grapefruit.
Our Citrus Aromatherapy Candle Grapefruit & Lime looks great in the bathroom and will fill the air with a fresh and uplifting Citrus notes.
Your bedroom is your sanctuary. It is your most personal space and therefore is the area in which your personality should really shine. It is also the most sensual space in the home so natural aphrodisiac scents like Rose and Jasmine should feature boldly. Or if you really want to seduce someone then a oriental fragrance will do that nicely.
Our Aromatherapy Candle Rose-Geranium & Jasmine is a great place to start but if you prefer a fragrance with more dark, sexy, mysterious notes then our luxurious Candle fragrance Indian Mistress of the Night, with spicy notes of Ginger and floral notes of Tuberose really set the mood.
Or, if you’re looking for a more Bespoke Fragrance to compliment your rooms and yourself, then why don’t you try our Bespoke Candle Service where you can get a signature scent created especially for yourself or give it as a extra special gift.
So, get yourself and your home smelling the way you want!