Letter to the Editor

Letter to the Editor

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We’ve come to a bit of a lull here in The Secret Scent Societe’ lab but rather then sit about stewing over the whats the whys and the wheres I’ve decided to take matters into my own hands and try getting my products into some magazines. I don’t know what stopped me from doing this before, fear perhaps, but I’ve decided that fear isn’t going to get my brand where I want it to be. I realise now that without setting any realistic tasks and goals I would continue to feel de-motivated and ask myself what the point was. Understanding that this is normal, and that I’m far from being the only one is the first step to deciding how to remedy the problem. So I took some advice that my cousin gave me last week about contacting the magazines and websites that I want my products to be featured in and have contacted the editor of my favourite magazine of all Stylist. There page The Style List always has an eyecatching variety of products both from well known brands and small independent ones. It’s infact the one place where I know that my products would do well to be seen in, as in actually result in sales, which unfortunately not what happened after my ad in VOGUE (sad but true). In reality all marketing and promotion is a gamble, and sometimes it pays off, sometimes it doesn’t. But I do believe that being seen in Stylist is a positive and progressive step towards being where I want to be: An established brand that people can’t help but to be loyal to. I appreciate that they must get tons of people contacting them about being in there magazine so I have sent an email offering a free sample of my products. I mean, who doesn’t want a freebie?
I think that since I’m on a roll there’s no point in stopping there.

Over the next few weeks I’m going to contact a few other publications about being featured. Aferall they can only say no huh?

Has fear ever held you back from doing things you want to do? And if so, what did you do about it in the end?

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Photography Pt 111

Photography Pt 111

Photography, as I’m sure you know by now, isn’t my strong point. I have seen so many handmade products with amazing photography and it makes me feel very frustrated indeed that I can’t seem to manage to take simple, professional shots of my products.

It isn’t simply a matter of buying the best camera, and it just about having the “eye” for taking pictures. It’s a combination of both. And good lighting. Always, always good lighting!

Alas even when I bought myself a professional light tent, with special daylight lamps to use to illuminate the shadows my pictures still didn’t come out the way I wanted them too. Sure they were an improvement on the previous, but they still weren’t clean enough, they weren’t white enough, and they were still very shadowy in places. To make even matters worse, it seemed as though I was at the mercy of the sun – everytime it moved I had to move. Reading forums about taking photo’s of your products, the advice of the majority was to use as much natural light as possible. But for me it just wasn’t possible. The natural light was too changeable, it wasn’t consistent enough and thus I was finding the quality of my photo’s diminishing as the day wore on. Frustrating.

So on Sunday my boyfriend and I spent the entire day working on finding the perfect camera set-up, the perfect setting on the camera, and the best position in the house to take the most simple and effective shots. Thankfully we found it. The decision after taking lots of pictures using different settings then comparing them all on the computer told us a few things: That we needed to turn the light tent the other way round (so that it had it’s back to the sun), this gave a less intense light but a more fluid light. And most importantly: It was no longer shadowy!

Also, we decided against using natural light. When we viewed them on the computer they seemed more grainy, less perfect, and unlike jewellery, or clothing, where it’s always better to see the texture of the materials used, imperfections in glass, isn’t so great. Using flash eliminated those imperfections, and made the product really come to life. Nevertheless it was a very subtle difference between the two, and that’s what I was looking for.

Over the next few weeks, before my article in VOGUE goes live (can’t wait!), I need to redo all of my photography so that it is in keeping with this new updated style. Up until now good photography has alluded me but not anymore!

Meadowfoam Soap

VOGUE 2

Hair Perfume

I would love to hear your thoughts on my photography! And if you know any trade secrets that could help me make them better I would be very happy to hear them, and of course, if you make your own products then I’d love to have a look at yours too!

Treasury Feature 13/08/13

Treasury Feature 13/08/13

G’day Folks!

I hope you’re doing swell! My weekend of extended birthday celebrations started off with a bang. My boyfriend has just bought himself a new car and is treating it like it was his first born child but at least the weather was nice enough to drive around with the top down. Had dinner at Beach Blanket Babylon where my Mum almost got lost trying to find the ladies toilets, lol, then we went onto The Supperclub to shake a leg. Twas a great night.

We have been featured in some Treasurys again this week.

This Treasury is entitled “White Cloud” and is a collection of fluffy, dreamy, heavenly things and includes my very beautiful candle “Cloud Nine” which has musky base notes, with a heart of French Vanilla and Rice Flower. It smells absolutely gorgeous!

cloud teddybear

Cloud necklace

Cloud Nine

Cloud Nine 5

This collection is entitled “Soft and Sweet” and is a collection of mainly jewellery but it also features my Mandarin & Lemongrass Body Souffle’

sweet bracelet

Bespoke Magazine

Lemongrass & Mandarin Souffle’

Body Souffle 16

This Treasury is a collection from the Etsy Trade A holics Team called “Smells to Delight and Trade” and features a few fragrant delights including my reed diffuser “Vintage Gardenia”

lavender pillow

perfume oil

Vintage Gardenia

Vintage Gardenia 4

To see the full Treasury for “White Cloud”

https://www.etsy.com/uk/treasury/MTE2MjY3OTN8MjcyMjI4NjcyOQ/white-cloud?ref=pr_treasury

To see the full Treasury for “Soft and Sweet”

https://www.etsy.com/treasury/MzQ2MzM1NTl8MjcyMjI5MDkxMQ/soft-and-sweet

To see the full Treasury for “Smells to Delight and Trade”

https://www.etsy.com/treasury/Njk3NDkyNXwyNzIyMjczNTU1/smells-to-delight-and-trade

P.S I’m still waiting for these coloured squat jars and candle containers to arrive!

Treasury Feature 02/08/13

Treasury Feature 02/08/13

I’m chuffed to bits as this week my products have been featured in not 1, not 2, not 3, not 4, but 5 amazing Etsy Treasury’s!

This one is my favourite Treasury, it’s entitled “Let Her Sleep For…”
And it comprises a stunning collection of handmade items with an adorable white, lilac and baby pink colour scheme. My Rose & Orange scented candle CrΓ¨me’ De La Creme’ is featured here.

halter dress

dandelion print

Creme’ De La Creme’

Creme' De La Creme' 12

This Treasury is entitled “Namaste” and is a calming, aquatic collection. It features my Reed Diffuser Vintage Gardenia.

namaste bracelet

be careful what you fish for

Vintage Gardenia

Vintage Gardenia 4

This Treasury is a collection of sunshine yellow, gold and amber things from the Tradeaholics Team. It features my candle 3 AM.

carrot soap

baby nursery picture

yellow tutu

3 AM
3 AM 5 notonthe

To see the full Treasury for “Let her Sleep For…”
https://www.etsy.com/treasury/MjQ2MzA5NjB8MjcyNDgwNjIzMA/let-her-sleep-for

To see the full Treasury for “Namaste”
https://www.etsy.com/treasury/NjA2NTE2OXwyNzI0ODA1MDI0/namaste-1

To see the full Treasury for “Tradeaholics Team”
https://www.etsy.com/treasury/MTA5NDIyNzV8MjcyNDc5Mzk1Ng/tradeaholics-team-treasury-welcome-new

If you’d like to see more of my treasury’s follow me here and you’ll get links to featured and Treasurys that I’ve created (though I find creating treasurys so time consuming and a little tedious that I don’t create them all that often it has to be said!)

BUT do let me know if there’s anything particular you’d like me to make a Treasury on and I’ll see what I can do! πŸ˜‰

Well, until next time folks. Happy crafting!

Indie Craft Blog Feature 8th May

Indie Craft Blog Feature 8th May

Logo_Light Grey

My feature on Indie Craft Corner just went live!

I love this blog and think it’s a constructive and positive promoter of other small craft businesses, particularly those who have an eco-friendly outlook, and I particularly like the layout.

See my feature here:

http://indiecraftcorner.blogspot.co.uk/

The blog is written by a Canadian designer/maker who specialises in vintage clothes and knitwear. You can check her out on Etsy: https://www.etsy.com/uk/shop/runrabbitrun?ref=pr_shop_more

Etsy Treasuries

Etsy Treasuries

The purpose of an Etsy Treasury is to promote and give credence to other designer/makers who make things that you admire and are inspired by. You can theme it, comment on it, edit it and you can make as many Treasurys as you like. It is not meant to be a self promotional tool so when you create your Treasury it is not expected for you to add your own personal products to it. It’s a celebration of other peoples work, and it feels nice knowing that you are helping to promote someone else’s business!

When you have made a Treasury an automatic email notification is sent to the designer/makers to let them know that they have been featured which is a nice touch.

Here is a Treasury that I created, with the theme of Peach:

https://www.etsy.com/uk/treasury/MjI5MzU0MTF8MjcyMTQ5Mjc4Nw/just-peachy?index=1&atr_uid=

And here is a Treasury my Opulent Reed Diffusers have been featured in, with the theme of Home:

https://www.etsy.com/uk/treasury/NzkwMTE2NXwyNzIxODI2NTg3/home-sweet-home

Enjoy!

“Oh what a beautiful moooorning!, Oh what a beautiful daaay!” :)

“Oh what a beautiful moooorning!, Oh what a beautiful daaay!” :)

Bois 2

Good Morning!

According to the weather forecast we have some pretty amazing weather to look forward to today! I know it’s not QUITE Las Vegas climes but it’ll do just nicely thank you very much πŸ™‚

I have some good news, and some even better news to report but I’ll leave the even better news to a bit later.

As you know I was selected to do a feature about my fragrance business on Joelle Chan’s blog recently and it went live today so please take a moment to check it out and if you haven’t already subscribed to my blog, then it’s only one click away!

http://psychicjoelle.blogspot.co.uk/2013/05/shop-feature-secretscentsociete.html

Have an amazing day πŸ™‚